D2

The two companies I am going to use for an example are Thomas Cook and Ryan Air.

First is terrorism. The way in which Thomas Cook dealt with the impact of terrorism was by making sure customers were once more again confident to go and travel abroad. By doing this they made sure that security was a lot tighter than before. Also making sure boarding passes and passports were checked intensively and no mistakes were made. This was the same across all airlines, like Ryan Air.

Secondly is the impact of the World Recession. This started off RyanAirs career because they were able to offer close, easy flights for a very cheap price. This meant that they were still able to attract customers during the recession by doing this. Thomas Cook also did this but not to the extent of RyanAir. If people were able to afford it they could of gone on holiday for real bargains. Now as the economy starts to rise, RyanAir still have a good hold over most customers because they still offer very cheap flights now.

Lastly is cost of travel. Both RyanAir and Thomas Cook offer great deals online. As it becomes easier for people to book and easier to find better deals on the internet, both Thomas Cook and RyanAir have to stay competitive with in the market. Therefore they have to offer constant package deals, including accommodation as well as flights. Unlike Thomas Cook, RyanAir can not offer this as they don't have their own chain of hotels but RyanAir is not seen as that kind of airline, they are more of an easy, cheap way to get around.